Singer launches global sewing brands PFAFF, Husqvarna Viking in India

Singer, the world's leading sewing machine brand, on Thursday introduced its two premium global sewing products -- PFAFF and Husqvarna Viking -- to the Indian market, expanding its play in a market estimated to be about Rs 3,000-3,500 crore. With these, new-age tech-enhanced machine, Singer will not only have growth in its existing categories but also cultivate and popularise sewing and crafting as a creative hobby, Singer India Vice-Chairman and Managing Director Rakesh Khanna said. All these three iconic sewing brands are part of SVP Worldwide, the US-based world's largest consumer sewing machine company. Singer, Viking, and PFAFF together account for approximately one in every three sewing machines sold globally each year. "With the introduction of PFAFF, Husqvarna Viking, and our revitalised Singer offerings, including new-age tech-enhanced machines, we aim to not only expand existing categories but also cultivate and popularise sewing and crafting as a creative hobby," he ...