Viacom18, Sony frontrunners in ACC media rights bid; auction on Nov 20

Viacom18 and Sony Pictures Networks India lead the race for the Asian Cricket Council media rights, while Zee Entertainment denies involvement, citing a focus on cost management

Editor Editor
Oct 18, 2024 - 13:33
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Viacom18 and Sony Pictures Networks India lead the race for the Asian Cricket Council media rights, while Zee Entertainment denies involvement, citing a focus on cost management
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